AppLovin, the well-known adtech company, is reportedly in talks to sell its gaming division to London-based Tripledot Studios in a deal valued at $900 million.
While the agreement isn’t finalized yet, multiple sources suggest it could be completed soon. This potential acquisition marks a shift in operations for AppLovin, which has been moving away from game development to focus entirely on advertising technology.
According to businessinsider.com, AppLovin has seen a massive surge in its market value, exceeding $100 billion, thanks to its growing emphasis on e-commerce advertising. However, its app revenue has been lagging behind, prompting the company to exit the gaming business.
The deal would see Tripledot Studios take over several of AppLovin’s game studios, including Lion Studios, which the company launched itself, as well as Machine Zone, which it acquired in 2020, and Magic Tavern. These studios are behind some of the biggest mobile hits, like Game of War: Fire Age, Mobile Strike, and Project Makeover.
For Tripledot, this transaction could prove to be game-changing. Since its inception in 2017, it has been renowned for casual blockbusters such as Woodoku, Domino Valley, and Triple Tile and could push for a bigger portfolio.
Neither company has made an official statement on the matter.
